Archive for July, 2009

Reducing shopping cart abandonment

Monday, July 6th, 2009

Cart abandonment is a major issue for eCommerce sites.  Having a convenient and quick checkout and a rigorous process are the keys to success.

Providing a multi-step reminder and benefits system for abandoned carts can create the highest response rate while keeping costs as low as possible.

In the example below, Zales uses multi step approach in its offers first reminding customers about their abandoned cart without any promotions then offering a discount in second reminder email.

Zales Case Study

Zales Case Study

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Posted in Cart Abandonment | 5 Comments »

Landing Page Design

Monday, July 6th, 2009

What is the ideal landing page design and configuration? How much copy?   What size font?  Do images help?  What about video?  Google Analytics and Google Optimizer try to answer that question.  Check out this recent blog entry here.

Posted in Conversion, Uncategorized | 1 Comment »

Alternative categorization schemas can improve conversion

Monday, July 6th, 2009

Using alternative categorization schemas for items increase usability and have been proven to increase conversion by as much as 34% according to some studies.

In the example below you can see that Schwan’s provides alternative categorization making its products more accessible for customers looking for certain types of offerings.  Schwan’s is often listed as one of the top 50 online retailers based on conversion rate (Nielsen rates sites on a monthly basis).

Schwan Case Study

Schwan Case Study

Providing alternate categorization schemas for products lets customer search faster and easier.  The good news is that Magento comes with the ability for alternate or “layered” navigation.

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Posted in Conversion | No Comments »