Cart abandonment is a major issue for eCommerce sites. Having a convenient and quick checkout and a rigorous process are the keys to success.
Providing a multi-step reminder and benefits system for abandoned carts can create the highest response rate while keeping costs as low as possible.
In the example below, Zales uses multi step approach in its offers first reminding customers about their abandoned cart without any promotions then offering a discount in second reminder email.
Zales Case Study
