Using alternative categorization schemas for items increase usability and have been proven to increase conversion by as much as 34% according to some studies.
In the example below you can see that Schwan’s provides alternative categorization making its products more accessible for customers looking for certain types of offerings. Schwan’s is often listed as one of the top 50 online retailers based on conversion rate (Nielsen rates sites on a monthly basis).
Schwan Case Study
Providing alternate categorization schemas for products lets customer search faster and easier. The good news is that Magento comes with the ability for alternate or “layered” navigation.
